Zoya's 'Finely Crafted Journeys' Celebrates the Artistry of Purpose with Advertising Icon Roda Mehta

The Evolution of Zoya: Crafting Dreams Beyond Ornamentation

From the House of Tata, Zoya stands as a beacon of Indian luxury, where artistry, storytelling, and aspiration converge. Over the past fifteen years, this distinguished jewellery maison has reimagined the landscape of Indian luxury, blending modern design innovation with the deep, storied traditions of the country’s craftsmanship.

With a turnover nearing ?400 crore and a presence across nine cities, Zoya’s journey has been a masterclass in thoughtful brand-building. Each creation is more than an object of beauty - it is an intimate talisman, a tribute to the inner evolution of the discerning woman.

Finely Crafted Journeys: Storytelling as a Pillar of Luxury

At the heart of Zoya’s philosophy lies Finely Crafted Journeys, a content-led platform that elevates jewellery beyond aesthetics, spotlighting women whose lives mirror the maison’s ethos of grace, resilience, and authenticity.

Through this series, Zoya transcends traditional marketing, weaving emotional narratives that connect deeply with a maturing Indian luxury consumer - one who seeks meaning alongside magnificence.

Honouring a Trailblazer: Roda Mehta’s Story of Grace and Grit

Today, she continues to inspire through her work with the Lila Poonawalla Foundation and her tireless civic engagement in Pune’s Ward 21 - a life shaped by the ideals of empowerment, community, and spiritual growth.

A Maverick’s Reflection: Empowerment as the Ultimate Legacy

Roda Mehta’s narrative is a powerful testament to impact over accolades.

Symbolism in Every Detail: The Sam?ve Collection

For her feature, Roda wore pieces from Zoya’s evocative Sam?ve collection - a tribute to the historic stepwells where women once gathered, shared, and found strength.

Each piece from Sam?ve echoes this sentiment - intricate designs crafted in precious metals and gemstones, representing the timeless bond of community and resilience.

Building Cultural Capital: Zoya’s Enduring Legacy

Zoya’s approach to luxury is transformative, shifting the dialogue from possessions to purpose. By marrying exquisite craftsmanship with profound storytelling, Zoya fosters an emotional connection that endures far beyond the point of purchase. As India's luxury consumers evolve, seeking identity and depth alongside aspiration, Zoya’s brand philosophy shines as a blueprint for the future - where luxury is not just worn, but lived.