Zoya's ALIVE Collection - A Masterpiece of Nature's Spirit with Sonam Kapoor
- 3rd Oct 2024
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A Vibrant Ode to Wildflowers: ALIVE by Zoya
Zoya, the prestigious luxury jewellery brand from the House of Tata, has unveiled its latest masterpiece collection, ALIVE, in the presence of Brand Ambassador Sonam Kapoor and Chief Design Officer Revathi Kant. This striking collection draws inspiration from the raw beauty of wildflowers, capturing their spirit in every piece. Zoya’s ALIVE is a celebration of optimism, resilience, and elegance, echoing the free-spirited essence of the modern Zoya woman.
Just like wildflowers that flourish in any environment, this collection embodies the Zoya woman’s strength and grace, blossoming wherever life leads her.
The Signature Bloom Cut: A Jewel in the Crown

A Symphony of Colors and Gemstones
Zoya’s distinctive design philosophy comes alive in ALIVE with a vivid palette of rare, meticulously sourced gemstones. A delicate infusion of champagne diamonds adds timeless elegance, while unexpected pairings—such as lemon yellow quartz with Swiss blue topaz, golden citrine, green tsavorites, and lilac amethyst—create a harmonious balance. These gemstones are brought to life through intricate craftsmanship, using advanced techniques like fretwork, structural links, and woven mesh to form masterpieces that radiate subtle yet luminous beauty.
Pushing Boundaries with Color Innovation

Sonam Kapoor on ALIVE: Celebrating the Journey of a Woman
Brand Ambassador Sonam Kapoor Ahuja, who personifies the spirit of ALIVE, shared her admiration:
“Zoya’s ALIVE is truly one of a kind. It’s exotic, vibrant, and a celebration of a woman’s journey. Each bloom symbolizes her spirit and the beautiful unfolding of her story.”
Celebrating the Wildflower’s Untamed Beauty with Zoya’s Revolutionary Bloom Cut
At the event, Sonam dazzled in the Dancing in the Wind necklace, featuring a radiant 14-carat citrine in Zoya’s signature Bloom Cut. The necklace is a stunning tribute to wildflowers, encircled by diamonds, blue sapphires, and tsavorites—evoking the joy of blossoms dancing in the breeze.
Wildflower Heart: The Perfect Union of Grace and Strength

Explore More at Zoya
- For more details on Zoya’s ALIVE collection, visit www.zoya.in.
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