Zoya's ALIVE Collection - A Masterpiece of Nature's Spirit with Sonam Kapoor
- 3rd Oct 2024
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A Vibrant Ode to Wildflowers: ALIVE by Zoya
Zoya, the prestigious luxury jewellery brand from the House of Tata, has unveiled its latest masterpiece collection, ALIVE, in the presence of Brand Ambassador Sonam Kapoor and Chief Design Officer Revathi Kant. This striking collection draws inspiration from the raw beauty of wildflowers, capturing their spirit in every piece. Zoya’s ALIVE is a celebration of optimism, resilience, and elegance, echoing the free-spirited essence of the modern Zoya woman.
Just like wildflowers that flourish in any environment, this collection embodies the Zoya woman’s strength and grace, blossoming wherever life leads her.
The Signature Bloom Cut: A Jewel in the Crown
At the core of ALIVE lies Zoya’s innovative Bloom Cut, a revolutionary gemstone cut that redefines luxury jewellery. Perfected over nearly a year of meticulous craftsmanship, this cut mirrors the gentle spiral of a blooming wildflower. Each facet of the gemstone is shaped to reflect the natural beauty of life unfolding, creating an intricate dance between precision and emotion. This unique cut is a testament to Zoya’s pioneering spirit, resulting in designs that are fresh, dynamic, and unbound by convention—just like the wildflowers they draw inspiration from.A Symphony of Colors and Gemstones
Zoya’s distinctive design philosophy comes alive in ALIVE with a vivid palette of rare, meticulously sourced gemstones. A delicate infusion of champagne diamonds adds timeless elegance, while unexpected pairings—such as lemon yellow quartz with Swiss blue topaz, golden citrine, green tsavorites, and lilac amethyst—create a harmonious balance. These gemstones are brought to life through intricate craftsmanship, using advanced techniques like fretwork, structural links, and woven mesh to form masterpieces that radiate subtle yet luminous beauty.
Pushing Boundaries with Color Innovation
Chief Design Officer Revathi Kant remarked, “ALIVE epitomizes Zoya’s signature in the luxury space. At Zoya, color is more than just an element—it is our muse. The innovation behind the bold and unexpected color combinations in this collection pushes the boundaries of jewellery design while maintaining Zoya’s timeless elegance and grace.” This blend of innovation and classic luxury sets Zoya apart in the world of high-end jewellery.Sonam Kapoor on ALIVE: Celebrating the Journey of a Woman
Brand Ambassador Sonam Kapoor Ahuja, who personifies the spirit of ALIVE, shared her admiration:
Celebrating the Wildflower’s Untamed Beauty with Zoya’s Revolutionary Bloom Cut
At the event, Sonam dazzled in the Dancing in the Wind necklace, featuring a radiant 14-carat citrine in Zoya’s signature Bloom Cut. The necklace is a stunning tribute to wildflowers, encircled by diamonds, blue sapphires, and tsavorites—evoking the joy of blossoms dancing in the breeze.
Wildflower Heart: The Perfect Union of Grace and Strength
Sonam Kapoor also adorned the Wildflower Heart Golden Ring and Earrings, featuring a breathtaking 13-carat citrine. Surrounded by petals of green tsavorites and sparkling diamonds, this set captures the fleeting beauty of a wildflower in bloom, representing the grace and strength of the Zoya woman.Explore More at Zoya
- For more details on Zoya’s ALIVE collection, visit www.zoya.in.
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