With Focus on Sustainable Luxury Fashion Farfetch Launches First Private Label 'There Was One'

With a commitment towards sustainable luxury fashion, Farfetch has recently brought forward its first private lable called There Was One.

Being a womenswear clothing, 'There Was One' is not only Farfetch's first private label but as a clothing line it is extremely focused on being ecofriendly. It boasts of 69 styles and all of that is on sale on the FarFetch website starting October 2021.

The brand new fashion collection of There Was One has been created jointly with the New Guards Group.

New Guards Group is a highly successful Italian contemporary luxury fashion production and distribution company.  Claudio Antonioli, Davide De Giglio and Marcelo Burlon came together to form this Milan based fashion entity back in the year 2015.

New Guards Group has brands like Off-White, Ambush and Palm Angels which have been doing extremely well in the global fashion arena. Farfetch took over New Guards Group in 2019 for USD 675 million.

'There Was One' will bring forward all positively conscious luxury fashion for the new age consumers who are absolutely awake to their responsibilities towards Planet Earth and our environment as such.