The Emergence of Japanese Cosmetic Brand, SK-ll

Asian skincare has received tremendous attention globally recently, due to the fascination of glass skin across the globe. After all, everybody wants the ‘glass skin’ look, especially after the spike in the popularity of Korean pop and dramas worldwide. SK-ll, a cosmetic brand launched back in 1980, when globalization did not hit the world as strongly as now and hence the skincare brand's popularity was limited to their native country, Japan. The brand was launched with the intention to add one spectacular product in the market which would be the go-to solution to all skin issues. Today, SK-ll is one of the most expensive and sought-after brands in Japan and is even more expensive in other countries due to taxes.

Birth of the Japanese Excellence

The team of SK-ll invested long hours of hard work, science and technology to reach the perfect concoction of the ‘miraculous’ ingredient. Given their innovative and unprecedented ingredient, the owner of SK-ll, P&G, decided to name the brand ‘Secret Key 2’ or SK-ll, as it is widely known today. Their miracle ingredient addressed every possible demand of the market, be it youthful skin, elimination of fine-lines and acne scars, bright and even complexion and the ‘crystal skin’ everyone is thriving for.

Interestingly, their miracle ingredient was inspired from the elderly workers at a sake brewery, whose hands were dramatically youthful even though they worked with yeast daily. This incident hit the nail on the head of the scientists, who were searching for the very best skincare ingredient for about 30 years. Today, SK-ll has emerged into one of Asia’s most prominent skincare brands, with diverse and strong fan base including influencers, models and actresses.

The sensational ingredient, Pitera

Coming to the head star of the brand, the miraculous Pitera which makes their Facial Treatment Essence phenomenal- and trust me, I am not even kidding! After getting their curiosity high, the scientists began searching arduously to reach the perfect concoction for the best skincare product. Finally they were successful and found the fermented Saccharomycopsis Yeast Filtrate, trademarked as: Pitera. This sensational ingredient is brewed up with vitamins, amino acids, minerals, organic acids and saccharides, which help the skin to remain youthful and radiant. SK-ll has produced several products with this miracle ingredient but the Facial Treatment Essence has fetched attention and positive reviews from customers across the globe due to its ground-breaking results.

The dramatic results of SK-ll on skin

Now, as customers, it is our right to question the efficiency of any product in the market. In beauty industry, almost all brands label themselves as the best in the market but it is on the customer to decide whether the product works for them. SK-ll boldly claims that their products help you achieve the ‘flawless skin’ in single use. Impressively, SK-ll claimed that Pitera will heal the skin and would upgrade your skincare game to top notch! The long list of the benefits of Pitera for the skin, as SK-ll claims, follows ahead:

• Reduces wrinkles and makes the skin firm and bouncy
• Helps skin to protect itself from damage
• Helps the skin to retain and lock moisture and hydration effectively
• Makes the skin glow like crystal from-within!
• Reduces hyper pigmentation
• Works effectively on spots and acne-scars

Now, these claims may make you think twice about the brand as most of us have certainly not used such an ‘all-rounder’ product. But, I would love to break it to you that these claims are very much true and SK-ll products indeed work like wonder on the skin! In single use of the Facial Treatment Essence, the skin becomes radiant and luminous. You’ll definitely feel like Greek God after this glow-up!

SK-ll conducted a research through which they found that consistent use of Pitera makes it more effective on the skin. So much so, that consistent use of just a year can undo the 10 years of previous skin damage!

But is SK-ll worth the money?

Coming to the price of the SK-ll products, which are indeed sky-rocketing! The products cost about 99 USD (Rs. 7,500) for 75 ml and a huge sum of 235 USD (Rs. 17,000) for 230 ml. One may definitely wonder about the astonishingly high price of the products, but the steep price point is majorly because of their unprecedented ingredient: Pitera. The hard work that went in to create the iconic formula and then creating the products with it makes the product extremely expensive.

The long queue of benefits of Pitera and its instant results add to the value of the product. Further, the brand has few committed consumers, who have stayed loyal by delivering positive reviews. Mind you, these consumers are usually famous models, influencers and actresses. Such positive marketing of the brand boosts its value and demand.  The price point of the products can be well reasoned with the quality, results and the labor that goes into the making of product. The SK-ll products are definitely worth buying for their astonishing results but only if you have enough money in pocket to spend such hefty amount on skincare products.

SK-ll’s 40 years of Excellence  

This Japanese cosmetic brand has stood out from the rest of brands due to its unique approach to beauty. However, today there are several brands who have tried to dupe the products of SK-ll, but have not been able to reach the excellence of SK-ll. The brand, SK-ll, has created the products with natural ingredients (yeast) but they are not completely paraben-free. Nonetheless, its signature ingredient, Pitera, has become cult favorite due to its natural-ness and jaw-dropping results. Other than excelling in their skincare game, SK-ll has also released a song ‘Oh, Pitera’ to acknowledge and promote their ‘secret miracle ingredient’. Forty years of hard work and perseverance has led to the excellent today of SK-ll. Investing in SK-ll products can and has proven to be very fruitful and youthful for people, so buy it if your pocket allows this expenditure.