The Charcoal Project - Sussanne Khan Unveils a Monumental 35,000 sqft Luxury Flagship in Hyderabad

The world of luxury design has witnessed an iconic evolution with the unveiling of The Charcoal Project, the flagship sanctuary of interior virtuoso Sussanne Khan. Nestled in the heart of Hyderabad’s elite Jubilee Hills, this six-storey design temple spans a colossal 35,000 sq.ft., redefining the pinnacle of curated elegance.

More than a store, it stands as a testament to immersive luxury, blending bespoke craftsmanship, artistic narratives, and unparalleled design ingenuity.

A Confluence of Design Visionaries

In an extraordinary creative alliance, Gauri Khan has joined forces with Sussanne to curate an exclusive floor within the store. This artfully orchestrated space unveils a collection of bespoke furniture, statement art pieces, luxurious home linen, and meticulously curated artifacts from Gauri Khan Designs. The collaboration introduces a harmonious juxtaposition of two distinct yet complementary design languages, offering visitors an immersive journey through layered aesthetics and refined sensibilities.

The Luxury Renaissance: A Landmark Collaboration

Elevating luxury home design to an unprecedented echelon, the flagship store is the result of a strategic alliance with Electronics Mart India Limited, under the Bajaj Electronics banner. Khan revealed that the inception of this visionary project stemmed from Bajaj Electronics’ pursuit of a design mecca—a space that seamlessly blends innovation, emotion, and craftsmanship.

Nearly two years in the making, this architectural masterpiece is an experiential narrative of luxury, meticulously curated by Khan’s extraordinary team of designers and artisans.

Luxury as an Emotion: The Philosophy Behind the Design

Each of the six masterfully conceptualized floors reflects Khan’s signature style—an enigmatic blend of eclecticism, refinement, and personal storytelling. While embracing Hyderabad’s progressive spirit, the space is a testament to her belief that true luxury transcends material possessions—it is an emotion, a feeling that must be experienced, not simply owned.

Every element within the store is a reflection of this philosophy, offering connoisseurs of fine living a bespoke, sensory indulgence.

A Dance of Contrasts: Two Distinct Design Narratives

Discussing her collaboration with Gauri Khan, Sussanne shared that their design languages contrast yet complement each other in exquisite harmony. While Gauri’s aesthetic exudes opulence and grandeur, Sussanne’s approach leans towards understated sophistication. This curated duality in design perspectives enriches the customer experience, creating an ever-evolving landscape of possibilities—whether one seeks bold statements, subtle elegance, or avant-garde compositions.

An Artistic Legacy: Creativity Across Generations

Among the most personalized treasures within the flagship, Sussanne holds her son Hridhaan’s artwork closest to her heart. As an avid student of art, his free-spirited, instinctive creations breathe youthful exuberance into the store’s aesthetic. Sussanne likens design to an evolving sketch, one that begins as an unrefined vision, refines with detail, and culminates into an emotionally resonant masterpiece.

For her, Hridhaan’s art is a poignant reminder that creativity is at its most powerful when it is raw, instinctive, and unrestrained—an ethos that lies at the very heart of The Charcoal Project.