TAG Heuer at LVMH Watch Week 2025 - A Masterclass in Luxury Horology

TAG Heuer unveiled an exquisite lineup at LVMH Watch Week 2025, redefining the boundaries of luxury timekeeping. The showcase highlighted a seamless blend of artistic expression, heritage craftsmanship, and cutting-edge technology. From vibrant gradients to motorsport-inspired designs, each watch epitomized the Swiss luxury watchmaker’s unparalleled commitment to precision and style.

Reinventing Classics: The Carrera Collection

The Carrera collection was the star of the show, featuring bold iterations that honored TAG Heuer’s motorsport legacy. Two standout additions, the Carrera Chronograph and Carrera Chronograph Tourbillon, elevated sophistication with smoky black-to-purple gradient dials. These timepieces embraced the brand’s celebrated Glassbox design, with the Chronograph powered by the in-house TH20-00 movement and the limited-edition Tourbillon showcasing a tourbillon caliber in a collector-worthy release of just 200 pieces.

Feminine Elegance: Powdery Pink and Lilac Redefined

Luxury met modern femininity in the Carrera Date collection. With pastel hues of powdery pink and lilac, these 36mm timepieces pushed the envelope in combining softness with bold design. Sunray and snail-brushed finishes adorned the dials, while diamond markers and gradient tracks created a dazzling interplay of light and texture. Equipped with the Caliber 7 automatic movement, these watches seamlessly merged elegance with technical prowess.

Timeless Versatility: The Signature Blue and Pink Chronographs

TAG Heuer’s Carrera Chronograph debuted in striking signature blue and powdery pink versions, showcasing diamond-set flanges and curved sapphire crystals that enhanced the watches’ legibility and appeal. The TH20-00 caliber movement ensured performance met beauty, while leather straps in matching tones added a touch of sophistication to the sporty aesthetic.

The TAG Heuer-Porsche Legacy: Motorsports in Motion

Celebrating the symbiosis of luxury and performance, TAG Heuer and Porsche presented the Carrera Chronosprint x Porsche Rallye. This collaboration honored the legendary 911 and its 1965 Monte Carlo Rally triumph. The watch’s TH20-08 Chronosprint movement mirrored the iconic car’s dynamic acceleration, while details like the steering wheel-shaped rotor and dashboard-inspired dial paid homage to both brands' racing heritage. Available in limited editions of steel and gold, this timepiece was a collector’s dream.

Racing Ahead: The Formula 1 Collection

TAG Heuer’s Formula 1 lineup roared onto the stage with five dynamic chronographs, including the Oracle Red Bull Racing edition. Vibrant colors, ergonomic titanium cases, and bold designs evoked the adrenaline of night racing. The Red Bull Racing model stood out with a forged carbon bezel, checkered-flag motifs, and a bi-colored strap. Whether powered by quartz or automatic movements, these watches reinforced TAG Heuer’s motorsport legacy.

Where Heritage Meets Innovation

Every collection showcased during LVMH Watch Week 2025 celebrated TAG Heuer’s dual identity as a purveyor of timeless elegance and a pioneer of innovation. From intricate dials to advanced movements, the brand demonstrated an unwavering commitment to pushing the boundaries of luxury horology.