Streax Professional to Unveil SPECTRUM Collection at MEGA Show 2024
Namrata Parab- 16th Jul 2024
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Empowering Salon Professionals with Innovative Techniques and Trends
India, July 2024 - Streax Professional, a leading brand in the professional hair care industry, is thrilled to announce the 5th edition of the MEGA SHOW, an exclusive one-day cut, color, and style event designed to educate and inspire salon professionals. This landmark event will be held across key cities in India, starting in Mumbai on July 22, 2024, followed by events in Delhi, Ahmedabad, Guwahati, Kolkata, and Chandigarh.
Educating and Inspiring Salon Professionals
Streax Professional's MEGA SHOW 2024 aims to equip salonists with cutting-edge techniques and trends. This year's event will feature six distinctive looks from the annual collection ‘SPECTRUM.’
The grand finale will be a captivating ramp walk showcasing models styled by renowned industry experts, including Creative Director Vipul Chudasama, Technical Ambassador Shirin Merchant, and Heena Dalvi, DGM of Education at Streax Professional, among others.
A Celebration of Creativity and Innovation
Priyanka Puri, Senior Vice President of Marketing at Streax Professional, expressed,
“Streax Professional’s MEGA SHOW 2024 is a homage to the creativity and passion that drive the salon industry. Our SPECTRUM collection sparks innovation and enhances the skills of every salon professional, offering an inspiring canvas for our talented stylist community to unleash their limitless creativity and showcase their artistic abilities.”
Rochelle Chhabra, Head of Streax Professional, added,
“Our objective is to equip salonists with practical knowledge and pioneering skills to elevate their craft. The SPECTRUM Collection is a celebration of color and style, designed to stretch the limits of hair fashion. Each look narrates a story of color, texture, and movement, offering an expression of individuality, confidence, and style.”
Fostering a Community of Learning and Growth Vipul Chudasama, Creative Director at Streax Professional, emphasized,
“Education lies at the heart of our mission at Streax Professional. The MEGA SHOW 2024 reflects our commitment to nurturing talent and building a community focused on learning and growth. It's a platform where salon professionals can connect, learn, and draw inspiration.”
Shirin Merchant, Technical Ambassador at Streax Professional, added,
“Through the MEGA SHOW and our SPECTRUM Collection, we aim to empower the industry by showcasing cutting-edge techniques and trends that will elevate salon professionals' skills and ignite their creativity, ultimately setting new standards in hair fashion.”
Join the Transformative Event Streax Professional invites all salon professionals to join this transformative event and become part of a community committed to excellence and creativity in hair care and styling.
Event Schedule:
- Mumbai: July 22, 2024
- Delhi: August 6, 2024
- Ahmedabad: August 13, 2024
- Guwahati: August 27, 2024
- Kolkata: September 3, 2024
- Chandigarh: September 10, 2024
About Streax Professional
Launched in 2004 by Hygienic Research Institute, Streax Professional is synonymous with style and glamour in the salon business. With innovative products tailored for Indian hair types and a vast distribution network, Streax Professional partners with over 40,000 salons in India and abroad.
About Hygienic Research Institute
Hygienic Research Institute Private Limited (HRIPL) is a prominent Indian leader in beauty and personal care products, specializing in hair care, skin care, and salon services. Since 1957, HRIPL has grown into a multi-brand, multi-category organization known for brands like Vasmol, Streax, and Streax Professional. Committed to quality, innovation, and customer satisfaction, HRIPL boasts a robust manufacturing legacy and numerous accolades, including Great Place to Work and Best Workplace for Innovation.
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