Snapchat Bitmoji to Wear Ralph Lauren as Part of Their New Partnership

Get ready for a more decked up Snapchat bitmoji. Snapchat and luxury brand Ralph Lauren have agreed for a partnership that allows clients to dress their Bitmoji in Ralph Lauren's signature polo-dotted duds. This is a creative initiative by Snapchat and is testimony to this brand's out of the box ideas to enable luxury brands to tap into their enigmatic application's customized promotions.

Bitmoji are the charming and captivating symbols that Snapchat clients can change as per their whims and fancy. Bitmoji form a major part of the Snapchat experience with the company churning out a lot of exciting games, shows, and other applications to attract and engage users. Snapchat is now leveraging this amazing level of engagement to promote the world of luxury fashion as well.

With regards to their understanding with Ralph Lauren, the luxury fashion icon, they offer multiple mix and match options for clients for their Ralph Lauren merchandise. Clients who prefer to enter the nation club design round of their Bitmoji will get the chance to choose among 6 different looks both for the men and women. Snapchat has a good variety as their mix boasts of beautiful double-breasted overcoats, a super branded racer jacket, a smart striped rugby shirt, and a majestically dynamic track coat. Snap has confirmed that every polo shirt within the Bitmoji storage room will carry the remarkable Ralph Lauren polo player logo.

The fact that a global luxury brand like Ralph Lauren is vying for the attention of Gen Z clients proves that clients from the Gen Z are now a major force to be reckoned with for the luxury market in the world.