Reliance Brands Limited Collaborates With Designer Rahul Mishra to Launch a New Fashion Brand

Reliance Brands Ltd (RBL) has formed a 60:40 joint venture with designer Rahul Mishra to launch a new brand. At one of the world's fashion weeks, the new brand will debut an exclusive ready-to-wear collection. The JV will enable the design house to expand into numerous categories, including accessories, footwear, and home.

Reliance Brands Limited (RBL) has previously collaborated with acclaimed fashion designers Manish Malhotra, Ritu Kumar and Anamika Khanna.

At a worldwide fashion week, an exclusive Ready-to-Wear Collection would be shown by the new brand, making it a household name throughout the world. Mr. Mishra is no stranger to Paris Haute Couture Week, having previously shown his designs there. Five seasons in a row, he has brought Indian savoir-faire to the Paris Haute Couture Week with his distinct vision anchored in the idea of the 3 E's - the three elements of the 3E's: environment, employment, and empowerment.

New collections in accessories, footwear, home decor, cosmetics, and jewellery will be made available to a global audience as the new brand expands both vertically and horizontally.

It is because of Rahul Mishra's impeccable modern design sense as well as his incredibly detailed works that Indian craftsmanship has gained international recognition. Co-creating a worldwide brand with him is the right secret sauce if you have his skill in using international fashion forums to speed brand creation and establish a global consumer base. 

A strong international footprint for Mr. Mishra's aesthetic combines his Indian heritage with European cuts and tailoring, which led to his collections being sold in top-tier stores around the world, including Colette in Paris, 10 Corsa Como in Milan, Harvey Nichols in London, Saks Fifth Avenue in New York City, David Jones in Australia, Joyce in China, and online retailers like Moda Operandi and Farfetch.

Our vision for Rahul Mishra Design House and the care they [RBL] take to support the growth of the world's top luxury brands resonates with their grasp of every part of the business process. Our ambition to focus on ready-to-wear business and expand our universe by democratising the fashion we've developed stems from the critical and economic success of Rahul Mishra couture collections. This cooperation for the new brand, we are certain of conscious growth while providing the process its due attention and care," Mr. Mishra stated.

As Creative Director, Rahul Mishra will steer the new brand's creative direction.

More About Rahul Mishra

Rahul Mishra has a long list of firsts to his name. He will be the first Indian designer to exhibit at Paris Haute Couture Week in January 2020. With his distinct vision anchored in the 3E's concept of the environment, employment, and empowerment, he has carried Indian know-how to Paris Haute Couture Week for the previous five seasons.

As part of Milan Fashion Week in 2014, Mishra was awarded the prestigious Woolmark Prize. Paris Fashion Week kicked off his global ready-to-wear adventure in 2015. As a designer who combines European cut and tailoring techniques in his designs, his work has been carried by some of the world's finest retailers, including Colette in Paris, 10 Corso Como in Milan, Harvey Nichols in London, Saks Fifth Avenue in New York, David Jones Australia and Joyce China as well as online retailers such as Moda Operandi and Farfetch.