Reliance Brands Acquires 51% of India's Iconic Couture House - Abu Jani Sandeep Khosla

Continuing its streak of acquisitions to purchase holdings in Indian couture businesses, Reliance Brands Limited (RBL) has now acquired a 51 percent controlling ownership in one of India's leading couturiers, Abu Jani Sandeep Khosla (AJSK).

The strategic alliance aims to accelerate the 35-year-old couture house's expansion aspirations in India and around the world.

Established in 1986, Abu Jani Sandeep Khosla couture is worldwide renowned for its avant-garde quality and classically exquisite aesthetic. Each AJSK garment is a contemporary masterpiece, combining the riches of India's tradition with magnificent, ground-breaking design. They are well known for introducing mirrorwork, crushed cotton and silk, chikankari, and khadi as couture.

At AJSK, we blend the finest materials with the most beautiful embroidery and complex decorations to produce garments of unmatched quality and aesthetic appeal. The focus is on classic style rather than fads. 

Numerous celebrities – including Judie Dench, Sonam Kapoor, and Deepika Padukone – have worn the designer duo's designs for weddings and red carpet events.

The fashion house Abu Jani Sandeep Khosla currently houses three additional labels: ASAL by Abu Sandeep, a diffusion, formal, occasion, and wedding wear womenswear label; GULABO by Abu Sandeep, a luxe pret separates collection for women featuring casual and formal wear; and MARD by Abu Sandeep, a formal and occasion wear menswear label.

Isha Ambani, Director, Reliance Retail Ventures Ltd, stated regarding the acquisition,

"Collaborating with India's foremost couturiers, who command an unmatched reputation in Indian fashion for their exquisite craftsmanship and unmatched attention to detail, techniques, and embroideries, is exhilarating, as it enables us to strengthen the platform for their zealous commitment to reinvention of Indian craft. Their skill is to draw inspiration from the past in order to develop with a fresh perspective."

"Abu Sandeep has been extremely successful for over three decades, and it is past time that their unashamed vision of luxury reached every part of the globe, forging a distinct niche for the brand and establishing them as real Ambassadors of Indian Style,"

The company is devoted to fostering amazing Indian craftsmen and showcasing their incredible workmanship on a global scale via the new relationship. The brand's fresh emphasis will allow it to promote India as a maker of the best, competing with the world's greatest, according to a press release.

"When we founded Abu Jani Sandeep Khosla, our objective was clear: we wanted to introduce the contemporary world to India's immaculate workmanship and sense of elegance honed over generations. We wanted Indians to be proud of their culture, and we were adamant that it would be appreciated in the global fashion world. We have accomplished this over the last 35 years by not just reviving historic methods, but also developing new ones that represent the tastes and culture of contemporary India"

"Now, with the help of Reliance Brands, we will be able to realise our worldwide growth ambitions. This is an exciting moment for Indian fashion, with RBL's world-class staff guiding our brand onto the global stage. With this new business, we intend to permanently establish our craft on the world's top runways and racks,"

Abu Jani Sandeep Khosla's fashion label presently houses three other brands: ASAL by Abu Sandeep, GULABO by Abu Sandeep, and MARD by Abu Sandeep.

Abu Jani and Sandeep Khosla will continue to be responsible for the brand's design and creative direction.