Namastey Valentino! High-end Italian Luxury Fashion Brand Will Soon be Distributed in India by Reliance Brands

A long-term distribution deal has been agreed between Valentino and Reliance Brands Limited (RBL), which will allow the Italian fashion giant to make its debut in India.

In accordance with the terms of the deal, RBL will open the first Valentino boutique in India by the end of the summer in the city of Delhi. The women's collections by Valentino will be shown in the 1,740 square foot boutique located in DLF Emporio, together with a handpicked variety of men's accessories.

After this, the "entire Valentino world" will be made available in the first Valentino flagship store in Mumbai, which is scheduled to open "in the following months." This will cover the whole of the selection of womenswear, menswear, and Valentino Garavani accessories, including footwear, handbags, tiny leather items, scarves, neckties, eyewear, and fragrances.

RBL said that the design of the stores will incorporate an immersive design to provide customers with a global experience as well as a personalised client experiential journey in order to adapt to the changes that are occurring in the retail business.

The fashion house Valentino plans to open its first stores in India.

Valentino's CEO, Jacopo Venturini, said in a statement, "We are ecstatic to join forces with Reliance Brands Limited, India's pioneer in luxury retail, and we are proud to collaborate with them to grow our shared vision and voice in this important market, which is ripe with new potential. We are happy to join forces with Reliance Brands Limited, India's pioneer in luxury retail. We are honoured to be a part of the country's expanding retail sector, which will help the firm and the Valentino Community to flourish in a manner that is consistent with our principles and the ethos of our brand. The planned shop launch is an important milestone in Valentino's strategy for expanding its presence around the world.

"According to the new business model, we are capitalising on the strong relationships that exist between the brand, its sales force, and the customers. These relationships are founded on our couture values, which include an obsession for detail, creativity, and client-centricity. In addition, we are focusing on human capital and teamwork, which are at the core of the company's culture and are the primary drivers of the organization's evolution. We are thrilled to provide India not just the world-renowned designs of Valentino but also our one-of-a-kind attitude about the client experience."

The managing director of Reliance Brands Limited, Darshan Mehta, was quoted as saying, "Valentino is a famous fashion brand in India. Valentino Garavani, a prominent figure in the world of Italian fashion, and Giancarlo Giammetti established the fashion house Valentino. The company has experienced a substantial creative metamorphosis towards modern luxury while capitalising on its tradition as the most established Italian Maison de Couture under the direction of the current creative director Pierpaolo Piccioli and CEO Jacopo Venturini.

Through this collaboration, Valentino will become more accessible to customers in India, which will result in the formation of a new subculture of Valentino fans."

"We are happy to join forces with India's pioneer in luxury retail, RELIANCE BRANDS LIMITED (RBL), and are excited to collaborate with them to grow our shared vision and voice in this vital market, which is ripe with new prospects. The planned shop launch is a crucial milestone in Valentino's worldwide strategy, and we are honoured to be a part of the country's expanding retail sector, which will help the firm and the Valentino Community to flourish in a manner consistent with our principles and brand ethos. According to the new business model, we are leveraging the strong relationships between the brand, its sales force, and the customers, which are based on our Couture values - obsession for detail, creativity, and customer-centricity - which, along with human capital and teamwork, are at the heart of the company's culture and are the main drivers of its evolution. We are excited to showcase Valentino's world-renowned designs and our unique customer experience philosophy to India," Jacopo Venturini, the CEO of Maison Valentino, said.

In Delhi, Valentino will open a 162 sqm boutique in DLF Emporio, which will carry Valentino women's collections and an edited selection of men's accessories, whereas the Mumbai flagship will carry the entire Valentino universe: a full range of womenswear, menswear, footwear, and Valentino Garavani accessories, including shoes, bags, small leather goods, eyewear, scarves, ties, and fragrances. Currently, the brand is available in over 144 places through 212 Valentino-owned shops and over 1,300 points of sale.

More About RELIANCE BRANDS LIMITED

RBL, a subsidiary of Reliance Retail Ventures Ltd, commenced operations in 2007 with a purpose to create and grow worldwide brands in luxury to premium fashion and leisure areas. In the last five years, RBL has also engaged in the development and management of Indian designer labels.Its portfolio of brand partnerships currently includes Armani Exchange, Bally, Bottega Veneta, Brooks Brothers, Burberry, Canali, Clarks, Coach, Diesel, Dune, EA7, Emporio Armani, Ermenegildo Zegna, G-Star Raw, Gas, Giorgio Armani, Hamleys, Hugo Boss, Hunkemoller, Iconix, Jimmy Choo, Kate Spade New York, Lenscrafters, Manish Malhotr RBL operates 1,937 doors in India, comprised of 732 stores and 1,205 shop-in-shops. RBL made its first overseas move in 2019 when it acquired the British toy shop Hamleys. Hamleys has 213 locations in 15 countries worldwide.

More About MAISON VALENTINO

Maison Valentino is linked with inclusivity, originality, and innovation; a major Italian fashion and luxury institution. The brand, with its unique DNA, is a worldwide icon of Made in Italy, the most established Italian Maison de Couture with presence in prêt-à-porter sectors encompassing Women's, Men's, and Couture collections, as well as operations with licenced partners in eyewear and Valentino Beauty. Jacopo Venturini, CEO as of June 2020, and Pierpaolo Piccioli, sole Creative Director as of 2016, are re-signifying the classic codes by capitalising on Valentino's unparalleled brand legacy in the modern world. Together they are building and executing a client-centricity project based on the brand's identity, being the most well-known Italian company.

Maison de Couture. Couture is connected with meticulous attention to detail, quality, the value of creativity, and a personal interaction between the consumer and the business. The outcome is a strategic vision that places people at the centre, both internally in terms of organisational structure and externally by moving the emphasis to environmental responsibility. The new employee-centered corporate culture cannot be isolated from the company's green transformation, which Venturini has expedited significantly. Maison Valentino is present in more than 144 sites via a strategically expanded distribution network, which includes more than 212 directly owned shops in prime retail destinations across the globe and about 1,300 points of sale. Valentino S.p.A., which was founded in 1960 by Valentino Garavani and Giancarlo Giammetti, has been under the management of Mayhoola for Investments LLC since 2012. The purchase enabled the quick expansion of the brand's potential, which continues to this day.