Luxury Fashion Brands of London Trying to Rebuild Their Businesses Post Pandemic

The advent and subsequent spread of Covid 19 throughout Asia, Europe and America, has caused many luxury businesses to reduce their team sizes and lay off their staff. Since the luxury stores were closed for a long time at the time of the lockdown and with customers unwilling to spend at that time, many luxury brands simply shut or reduced their activities. These luxury brands are now trying to rebuild and bounce back.

As per Joanne Yulan Jong, who is the founder of the strategic fashion consultancy Yulan - everyone's job positions in the entire hierarchy is challenged post the Covid 19 situation.

Jong feels that the present reduction of jobs in the luxury business won't impact the luxury fashion industry business irreversibly and luxury businesses that have been in the market for more than 2 decades will be able to bounce back and grow again in the coming months and years.

London-based luxury brands across every sphere have been also affected badly due to the pandemic. In the current times, many London origin luxury brands like Burberry, Mulberry, Stella McCartney, Victoria Beckham and Christopher Kane are reducing their staff and trying to rebuild their businesses.

Christopher Kane, the brand, has confirmed that their luxury business said that their business has been affected on the retail as well as wholesale fronts. However they are making a lot of adjustments across the entire organization to ensure cost reduction, survive and grow back.

Brands like Pringle closed in the month of April and Peter Pilotto and Henry Holland changed their business model just before the pandemic struck the United Kingdom.

Brands like Roland Mouret, luxury retail Goliaths like Harrods, Selfridges and even Harvey Nichols plan to rebuild by implementing cost cutting and reducing their workforce is one major step in this direction.

Thomas Pink, which is a luxury shirt brand owned by LVMH Moet Hennessy Louis Vuitton, plans to close its Jermyn Street St. James' store and goes entirely online with its sales. Many luxury brands are closing their physical stores in a bid to eliminate the real estate costs as well as do away with the need for vast physical labour.

Overall the leading luxury fashion brands and luxury brands in United Kingdom across all segments are doing their best to bounce back from the crisis.