Luxury Fashion Brand Shanti Revives The Magic of Spun Gold & Silver Zari at its Mehrauli, Delhi Retail Outlet
- 29th Nov 2021
- 1822
- 0
Shanti brings back the splendor of spun gold and silver zari through its first retail store in Mehrauli, Delhi
As you walk through the alleyways around Qutub Minar drinking in the crumbling grandeur of days past you can’t stop casting back through time into days beyond your memory. Along the southern wall is a crack in time, a way back into a royal history where zari- pure spun gold and silver, in the form of sarees and dupattas find their way into 2021. With its launch in Mehrauli, Shanti makes 4 generations of India’s most prized craft accessible.
Steeped in Banaras’s heritage and craft perfection, Shanti’s offerings are a bespoke legacy to be passed down from one generation to the next. Reflecting this intergenerational dynamic in family heirlooms to the intergenerational dynamics of the family behind the brand, silk blends with gold to tell every story through intricately woven sarees and lehengas.
Designed by Rama Mehra Studio the store’s rich warmth is immersive, helping you soak in this craft that is a living legend. Splashes of gold and silver welcome you against a plush colour palette lit by delicate mogra light fixtures. This 5 foot, symbolic Mogra chandelier hanging under the blanket of an antique mirror holds centre stage enveloping the space in an embrace of light and romance. Every piece of furniture in soothing shades of green, prune and taupe invites you to slow down time and bathe in the legacy you take home. The sweeping stairs flanked by Qutub Minar’s heritage compound wall on one hand and the store’s modern facade on the other is a reflection of what you will find in the store- an old-world craft meeting 21st century aesthetic, surrounded by fresh greens. Says Mrs. Mehra, “We wanted the store to speak Shanti’s language of history meeting avant-garde fashion where the showcase is of thoughts and values in addition to the products.”
Broadly seen in three sections, the store opens into a gallery of pichwai paintings showcased with a captivating display of shawls. The second section features rich zari sarees of Dampaj weave, jangla and beautiful brocades. The final section features hand-embroidered lehengas with rich zari work.
Says the founder Khushi Shah about the store, “This store holds four generations of hopes and dreams for a craft that we love. Similarly, Rama Mehra Studio is a family of designers whose aesthetics align with ours - from their home to a wedding setup to now a store, these intergenerational dynamics and juxtaposed aesthetics reflect the fullness of Shanti.” Co-founder and brother Amrit Shah adds, “Our dream was to create a store that allows easy access to real Zari and that is why we are bringing this experience of Banaras and its craft mastery to Mehrauli”
Established in 2019, Shanti is a budding offspring of a manufacturing company founded in 1950. The flagship store in Mehrauli features real Zari sarees and dupattas, hand-embroidered lehengas, shawls and pichwai art.
The REAL ZARI Embrace
A true Banarasi zari is a bespoke legacy, a cherished family heirloom of intrinsic and emotional value to be passed down from one generation to the next. Silk and gold are spun and woven into intricate zari work bringing together a promise of generations of stories and celebrations - your family’s stories and celebrations. At Shanti, we value the craft and your investment in your family so every Shanti Banaras zari is a culmination of four generations of research and collection building.
The collection was beautifully shot by Bikramjit Bose and styled by Nikhil D.
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