Kohl's Collaborates With Buffalo David Bitton to Increase its Offering of Luxury Denim

MILWAUKEE— On August 5, 2022, Kohl's revealed a new agreement with Buffalo David Bitton, which is owned by Iconix International, to deliver consumers premium and responsibly-made denim designs in time for the autumn season.

Kohl's introduces Buffalo David Bitton, a prominent denim brand commemorating its 50th anniversary, to consumers with designs and sizes for men and women until January 2023 in over 600 locations and on Kohls.com. The acquisition of the Buffalo David Bitton brand comes as Kohl's strives to broaden and strengthen its denim collection with premium and trend-driven options for the casual lifestyle.

According to Kohl's interim chief merchandising officer Ron Murray, Buffalo Jeans is the ideal addition to the retailer's denim collection for fall, as Kohl's seeks to provide more products that cater to customers' increasing casual lifestyle. "The brand's emphasis on manufacturing jeans of unparalleled quality and elegance is the ideal compliment to our current and upcoming denim brands. We are certain that our consumers will like Buffalo Jeans' selection of fine denim in the newest trends, and that they will become wardrobe essentials for fall and winter."

Buffalo David Bitton, a denim brand founded in France in 1972 and established renowned in Canada, has become a canvas for uniqueness and bold flair. The brand provides impeccable fits, premium materials, and classic washes. For males, Kohl's offers straight and thin leg styles, while women may choose from wide leg, bootcut, and mom jeans. In addition to shackets for ladies and shirts for men, the range also includes additional clothing options.

Brent Unger, executive vice president of Centric Brands, said, "We couldn't be more thrilled to work with Kohl's to provide Buffalo Jeans to millions of more consumers throughout the nation." Buffalo Jeans offers the ideal pair of jeans with excellent fabric, fits, and washes that can be dressed up or down based on the occasion. This is the sort of apparel that people will wear on a weekly basis, and we're thrilled that more Kohl's consumers will have the chance to feel the Buffalo Jeans distinction."

The newly announced Levi's SilverTab line joins Buffalo David Bitton to provide an in-store denim destination experience for consumers throughout the back-to-school and autumn seasons. The denim destination will be displayed in over 600 locations next to Sephora at Kohl's in an area meant to highlight new and seasonal brands. Sizes ranging from children to adults will be available for denim and items from Buffalo David Bitton and Levi's SilverTab.

The addition of the Buffalo David Bitton brand to Kohl's portfolio reaffirms the company's dedication to expanding its assortments with quality and trend-driven products that complement consumers' casual lifestyles. It joins other customer-favorite brands, such as Sephora, Calvin Klein, and Draper James RSVP, and complements Kohl's substantial denim selection, which includes Levi's and Levi's SilverTab, Sonoma Goods for Life, SO, LC Lauren Conrad, Wrangler, and more.

About Kohl's

Kohl's (NYSE: KSS) is the industry leader in omnichannel retailing. With over 1,100 shops in 49 states plus the online convenience of Kohls.com and the Kohl's App, Kohl's delivers fantastic national and exclusive brands at exceptional discounts to families around the country. Kohl's is well positioned to achieve its strategy and ambition of becoming the most trusted retailer for active and casual lifestyles. Kohl's is dedicated to advancing its commitments to diversity and inclusion, as well as its environmental, social, and corporate governance (ESG) stewardship. Visit Kohls.com for a list of store locations and online shopping options. Visit Corporate.Kohls.com or follow @KohlsNews on Twitter to learn more about Kohl's influence on the community and how you can join our winning team.

Regarding Buffalo David Bitton

Buffalo As Buffalo would say, David Bitton is an iconic brand anchored in high-quality denim garments spanning in style, fit, and function for everyone and anybody. Buffalo is a worldwide fashion brand that was founded in France and introduced to Montreal fifty years ago. It offers a strong denim selection as well as a comprehensive range of garments and accessories for men, women, and children. Buffalo is dedicated to its legacy of producing the highest quality clothing. The city of Buffalo has become a canvas for individualism and bold fashion.

About Iconix 

Iconix International Inc. owns, licences, and distributes a portfolio of diverse sports, heritage, and other consumer brands, including UMBRO®, PONY®, STARTER®, OCEAN PACIFIC®, DANSKIN®, LEE COOPER®, and ECKO UNLTD. ®. Moreover, Iconix offers brand management, licencing, and other consulting services to brand owners worldwide. The Company licences its and third-party brands to a network of top retailers, manufacturers, and other operators in every major area of retail distribution in the United States and internationally. Iconix handles these brands via its in-house business development, strategy, merchandising, advertising, and public relations teams to increase consumer awareness, commercial reach, and brand values.

About Centric Brands LLC.

Centric Brands LLC is a worldwide leader in lifestyle brands with unmatched competence in product design, development, and sourcing, retail and digital commerce, marketing, and brand development. Centric creates, sources, markets, and distributes premium items in the areas of children's, men's, and women's clothes, accessories, beauty, and entertainment. The Company's portfolio includes licences for over 100 iconic brands, such as Calvin Klein®, Tommy Hilfiger®, Nautica®, Spyder®, and Under Armour® in the kid's category; Joe's Jeans®, Buffalo®, Hervé Léger®, and IZOD® in the men's and women's apparel category; Coach®, Kate Spade®, Michael Kors®, All Saints®, Frye®, Timberland®, Hunter®, Additionally, the company owns and runs the Zac Posen®, Hudson®, Robert Graham®, Avirex®, Fiorelli®, and Taste Beauty® brands, as well as the Favorite Daughter brand in partnership with Sara and Erin Foster. The Company sells its goods via top mass-market retailers, specialty and department shops, as well as online. The Company has U.S. offices in Los Angeles and Greensboro, as well as overseas operations in Asia, Europe, Montreal, and Toronto. The social impact initiatives of Centric Brands revolve on our commitment to serve and improve the communities in which we live and do business. Through our combined involvement and efforts, we are committed to leaving a positive and enduring mark on the world.