Diesel Opens its First Red & White Store in India in Hyderabad

December 03, 2022 Hyderabad:

On 3 December 2022, DIESEL, an innovative global lifestyle brand, will unveil the first RED & WHITE store in India, a remodelled site in Hyderabad. The two-story, 4,193-square-foot Banjara Hills, Hyderabad location, designed by Glenn Martens, displays the brand's elegant elegance. The rethought design incorporates the most current interior concept that pays homage to Diesel's heritage and DNA, with RED & WHITE as a prominent element.

On December 2, 2022, the brand hosted an exclusive preview gala evening, which was attended by notable city influencers, socialites, and celebrities, including Dr. Akshan Ugale, Viraj and Vishwajit Reddy, Rummy Azad Mahendra, Dharani Reddy, Sharath Reddy, Rohit Reddy, Shaaz Mehmdi, Ananya Simlai, and Manjula Narsa, to name a few.

Architecture brimming with aspects of regeneration, disturbance, and transformation; interiors are pristine and convey a feeling of being in a shell. This holistic experience stimulates the client's senses on a fundamental level and displays DIESEL's products in a modern way. Customers are enveloped in the "For Successful Living" concept of DIESEL upon entering the store. The massive digital façade at the entrance and shop interiors offer a first impression of revolutionary retail by merging a unique ambiance with the act of purchase.

With the inauguration of this new concept store in Hyderabad, the business has also created DIESEL SPORT, the first official athleisure line that blends fitness and leisure, as part of its Autumn/Winter 2022 range. DIESEL SPORT is fueled by athletic inspiration and lounge-ready design. Among other goods, the store has compression shorts, sports bras, bodysuits, sweatpants, sweatshirts, and t-shirts. The style is informed by vintage classic DIESEL codes, such as color-blocking in a vibrant primary palette, proportion plays, logo taping, and an overall appearance that conjures the bold aesthetics of the 1990s and early 2000s.

The Autumn Winter 2022 collection also has a broad range of men's and women's trousers, clothing, shoes, handbags, and accessories. The advance pieces include a graphic "D" logo woven into a jacquard with an eye-catching contrast colour pattern.

DIESEL SPORT will first be available at DIESEL stores and on dieselinia.com

Hyderabad Store address:

M. B. Towers, Road No. 2, Banjara Hills, Hyderabad, Telangana 500034

ABOUT DIESEL

Diesel is an innovative worldwide lifestyle brand that manufactures a large array of jeans, clothing, and accessories. Since its founding in 1978, Diesel has evolved from an innovative pioneer in denim to a genuine alternative to the established luxury market, creating quality casual wear. Throughout its expansion, Diesel has remained a brand that represents passion, individuality, and self-expression.