Devyani Mehrotra: The Boho Banjara

Acquiring innovations from cultures and styles all around the globe, Designer Devyani Mehrotra commenced her onymous label in the year 2019. The label deals in women’s ethnic wear and accessories on an E-commerce set up. Devyani has worked under a few popular names in the industry-Varun Bahl, Meera Muzafar Ali-for years before establishing her self-authorised label.  The brand is an epitome of combination of colours, traditional embroidery, classic prints, enhanced textures and longitivtiy of comfort with a blend of unique taste in fashion. She has successfully barred the cliched myth of “whats fashionable isn't comfortable”. Being an unconventional alumni of Domus Academy, Milan, Devyani embraces the outlooks of a modern day traveller while being prompt with her silhouettes reflecting global nomads. During her time at Pearl Academy, her graduate collection won the ‘Most practical Collection' award and went on to get featured on various fashion blogs. Her work has been featured on various websites and magazines including Vogue. Her vision is enlarged to a distinguished demonstration fusing multitude prints and textures to express a touch of cultural sensation to her work of fusion.

Her assortment demonstrates a tribal scent of nomads, comprehending a bohemian vibe with earthy palettes. The vision of her art focuses on a modern-day pilgrim on a long journey, guzzling the delicacy of several civilisations with a closet full of aesthetics.

The label’s art of folk is in perfect coordination with its garnishing embellishment  making it a fine piece of craftsmanship for the generics who admire the enduring art of contemporary. The collection has been influenced by various cultures and historic habitats on a global level. The brand’s image has been persuaded as not the one which sells just apparels but meaning and history rising above to a sentimental worth of consumers.

The brand’s vision & mission statement is to retain distinctive expressions and provide “Not just things, but memoirs," clothes that are lovingly worn and owned by “Modern day travellers with vintage vibes”.

BRAND-COLLECTION AND STORIES:

A BIT OF A NOMAD-SS’19

- The collection as in its name depicts a modern day traveller embracing comfort for long and joyous journeys while portraying cultural prominence by demonstrating the artistic closet carried and worn around.

-     Aesthetical overtones revealed through supreme textures and prints are vitally a part of the luminous look.

-     Historical fabrics infused with modern sway are an outcome of the pleasing silhouettes.

-     The earthy palettes and cultural essence of the apparel gives it a boho-fusion focus.

FESTIVE EDIT’19

-     The collection symbolises sheerness of organza, ruffles beautified in chanderi with a play in texture.

-     Unification of dual fabrics with grace of embroidered inspirations of ottoman empire, Suzani art and French applique seize the reception of festivities.

-     The palette of mellow yellows, slushy whites and pappy pinks are infused with inky colours like terracotta, slate blue and black.

-     This capsule evidently magnifies the charm of vintage luxury.

RESORT COLLECTION’20

-   The collection draws into the-beach please! state of mind.

-   Its a true venture into the boho summer attires all the gals would love to slay with their totes and aviators on!

-   The assortment inculcates maxis and strappy dresses laid in lavish yellow, lushy greens and pastel blues.

-   They carry chic style with a fashionable sense of comfort.

-   These easy-breezy outfits are ideal for a vacation in the elysian lands.

THOSE SUMMER DAYS-SS’20

-   The collection of spring summer 2020 is all about the nostalgia from the last collection of a nomad on a constant journey.

-   The dual fabrics continue enhancing the silhouettes-gauziness of georgette , the charm of chanderi with a playful texture.

-   The embroideries are inspired from the great ottoman empire, suzani art and French applique giving a touch of summer romance.

-   The palette for the season is laid on pastels like — lavender, raspberry and rose.

-   The details punch the garments with an extravaganza factor such as of scalloped lace, sheer gathers, etc.

These attires could be a perfect match for a lavish brunch, mehendi or a day function which one may want to tone up with tribal accessories.