Crosshairs Communication to Power the Global Legacy of Raghavendra Rathore Jodhpur

March 2025, India

Crosshairs Communication, one of India’s premier public relations consultancies, has secured the prestigious PR mandate for Raghavendra Rathore Jodhpur, a name synonymous with Indian luxury menswear. The agency will lead a strategic media and communications campaign to enhance the brand’s presence across platforms, reinforce its iconic stature, and elevate its voice in the luxury fashion dialogue.

Celebrating Indian Craftsmanship with Global Appeal

Founded by designer Raghavendra Rathore, a scion of the royal family of Jodhpur, the eponymous label is celebrated for its refined aesthetic, timeless tailoring, and culturally rooted storytelling. The brand’s hallmark creation—the Jodhpur Bandhgala—has become a modern emblem of sophisticated Indian dressing, earning reverence in wardrobes around the world.

With a design philosophy that merges traditional Indian regalia with contemporary minimalism, the brand continues to influence the global luxury fashion landscape, holding true to its heritage while setting new style benchmarks.

Strategic Storytelling Meets Sartorial Sophistication

Crosshairs Communication is known for its nuanced handling of premium lifestyle and luxury clients, and this collaboration reaffirms its position as a trusted partner for high-end fashion houses in India.

The Man Behind the Iconic Label

Born into the epicentre of India’s royal culture, Raghavendra Rathore channels a 1200-year family legacy into his sartorial creations. His deep connection with Jodhpur, Rajasthan, serves as the creative soul of the brand - infusing each design with a sense of purpose, history, and quiet grandeur.

An alumnus of Parsons School of Design, Rathore refined his fashion acumen under the mentorship of legends like Oscar de la Renta and Donna Karan before launching his label in 1994. Since then, he has pioneered the evolution of Indian menswear, redefining the perception of elegance for the modern gentleman.

A Legacy Acknowledged, A Vision Renewed

Over the decades, the Raghavendra Rathore Jodhpur brand has garnered acclaim for pushing cultural fashion boundaries while staying rooted in heritage. In 2012, Rathore was honoured by the Government of Rajasthan with the Chief Minister’s Award for Excellence. His contribution to global fashion - particularly through the worldwide recognition of the Jodhpur Bandhgala - cements his legacy as a trailblazer in Indian design history.