Fashion

Visual Merchandising is the creation of an exceptional atmosphere marked with an extraordinary ambience that resonates with the brand’s identity, ensuring optimal presentation of products to induce sales. The appeal of luxury resides in its enticing aur

Music has always been one of the greatest of expressing emotion and creativity. So it's no surprise that brand placement has been a common part of chart-topping tracks for decades. One simple name drop in a song by an influential artist will have the audi

The number of luxury retailers has gradually increased over the past few years, with connectivity to almost every part of the world. Amazon, the famous tech giants as we all know is the biggest company in the world right now.

“You get what you pay for” is a phrase that we have all heard at some point in the course of time. Be it a random shopping spree for shoes, apparel, accessories or bags- the entire idea of being able to buy what you want, when you want it is highly ap

Gone are the days of constricting corsets and hard-to-walk-in miniskirts, as the trend now is easy-to-run-in athleisure high-fashion. Athleisure, that was once pushed into the narrow sportswear section, is rapidly making its way to the top with all the ce

Amazon has got its eyes set on the huge world of Luxury Fashion. This could be a game changer for many in the luxury fashion industry.

The joining of forces of Joor & Chalhoub Group in the Middle East Luxury Market could bring in some exciting times for the consumers.

The famous American Fashion powerhouse ‘Ralph Lauren’ and ‘Snapchat’ have collaborated to promote the brand’s digital platform through the world-famous ‘Bitmoji’ Avatars.

The advent of the luxury perfume industry was first noted in the early nineteenth century where the original concept of scents evolved from.

As the pandemic and its effects unfold, new strategies and partnerships are emerging making it an exciting time for luxury businesses indeed.

Tapestry, the holding company of Coach, Kate Spade and Stuart Weitzman has managed to fight back the pandemic effect with good online sales.

For the longest time, saree, in all its element was an outfit associated with tradition, culture and ethnicity. However, with the humongous shift in demand for newness and modernity designers have put in their most creative foot forward in revamping this

With a rise in disposable incomes the demand to shift to luxury brands has also risen especially among status-conscious millennials.

Bentley is making the world a better place in terms of fragrance with its amazing Silverlake perfume for men.

When luxury and technology combine, the result could do wonders for customer confidence and comfort.

What is technology? It is something that is used by human beings daily whether, through mobile phones, VR glasses or other devices. Augmented reality is known as the modern virtual technology