Bringing Luxury And Sustainability Together With Premium Haircare Line R+Co Bleu

Renowned hair care brand R+Co has recently brought a new brand to life called R+Co Bleu which is introduced as a testament to creating a business that stands for being sustainable, eco-friendly and paraben-free along with giving customers a highly luxurious experience.

With the advent of more awareness surrounding conscious branding and the importance of introducing product ranges that are least harmful to the environment is the new need of the hour.

Catering to this essential demand in the market, R+Co Bleu was launched with fully-recyclable packaging, plastic-free bottles and jars with bioresin sugarcane tubes and aluminum cannisters, making this premium haircare brand completely sustainable and environment friendly.

The aim of the brand is to become the biggest haircare line in terms of sustainable luxury haircare and provide advanced products to customers and their salon partners, says Tev Finger, CEO of Luxury Brand Partners.

The core function of Luxury Brand Partners as a business has been to introduce the best hair care products in the market. After selling their sister brand, IGK, in 2017 the company had been looking for something to do with haircare on a bigger scale.

With R+Co Bleu, the company has kept the entire marketing and identity based on the effectiveness and performance of the brand.

The team behind the success of the brand involves 17 professional hair stylists and colorists including big personalities such as Garren and Ashley Streicher.

Additionally, 12 more professionals were added to the team to bring a diverse perspective in making the brand bigger and better and includes Anthony Campbell and Aviva Perea.

R+Co’s collective keeps getting modified and upgraded in order to maintain and respect the opinions of the team and how that can contribute to the brand.

The marketing plan for the brand focuses on an Instagram-led strategy and product placements with stylists to give it the right kind of attention.

With people having been forced to slow down this year, the idea of self-care has become an imperative concept in terms of changing your routine around to make yourself feel better. While skincare ranges have seen a big growth this year, the clean and highly appealing R+Co Bleu’s products are sure to take the haircare market by storm.