BMW Luxury Car - The Brand Story of a German Legacy

Right from demolished houses to big huge mansion BMW has seen it all. Yes, this brand is one of those brands who has seen war and lived through the era of Hitler.

BMW - A TALE of VERSATILITY

Founded on 6 March 1916, "Bayerische Flugzeugwerke AG" (BFW) In 1922, Financial Camillo Castiglioni bought and moved all these properties to "Bayerische Flugzeugwerke AG" together with the staff and production facilities, the company name and the white and blue emblem of "Bayerische Motoren Werke GmbH." Since that point, the establishment of BFW has been recorded as the birthday of Bayerische Motoren Werke AG or Bavarian Motor Works in the English language.

INTRODUCTION OF THE FIRST BMW MOTOR CYCLE

The firm only produced one device after the First World War: the aero-engine BMW Illa. The inline 6-cylinder engine had a reputation as the best aero-engine of its time. From an early point, sports tournaments had played a significant role for the company. On 17 June 1919, for the first time ever, a BMW IV transported a human being to an altitude of 9,760 m. After the war ended, Germany was banned from manufacturing aero-engines and BMW initially kept afloat with an emergency production programme.

Source : https://www.bmwblog.com/2015/08/31/bmw-history-the-first-bmw-motorcycle/

Only in 1922 may BMW resume development of aero-engines. Shortly afterwards the firm introduced its first motorcycle in 1923 with the BMW R 32. The much-acclaimed debut at the Berlin Motor Show and the selling and sporting achievements that followed indicate that BMW was not only able to create excellent aero-engines. The basic idea of a Boxer 2 cylinder engine and cardan drive continues to characterize BMW motorcycle style to the present day. Alongside aero-engines, motorcycle production was the company's second keystone for a long time.

NEW BEGINNINGS WITH SOME REAL STRUGGLES

BMW closed its manufacturing site in Eisenach, in the Soviet occupied region, after the war ended in 1945. That meant the company lost its car and vehicle engineering skills too. It only succeeded in bringing the first post-war motorcycle on the market in the shape of the BMW R 24 in 1948, and from this point of departure started to extend the model selection.

BMW re-launched vehicle development at the high end of the market in 1952, with luxury cars. Unfortunately, the expense of research and growth could not be offset by profits. Also the Isetta Small Car manufacture from 1955 onwards was unable to overcome the Group's deep-seated financial problem.

Only the actions of a few small shareholders prevented Daimler-Benz AG from buying the company at the 1959 Shareholders ' Meeting. Dr. Herbert Quandt, an industrialist, proposed a strategy to rationalize the party – thereby guaranteeing an autonomous existence for the Bayerische Motoren Werke. A fresh collection of sporty short and medium-size cars has introduced an upsurge in demand.

INTERNATIONAL EXPANSION

Owing to the strong demand for the latest goods, manufacturing capacities at the parent plant in Munich quickly started to exceed their limits. BMW vehicles also roll off the assembly lines in Dingolfing and Landshut after the purchase of the automobile company Hans Glass GmbH in 1967. In 1969 also motorcycle development was moved from Munich to the Berlin-Spandau factory.

Not least on the logistical side was accommodation in short supplies. In 1973 BMW, along with the BMW Museum, unveiled the new BMW Head Office ("Four Cylinder") in a stunning "Bowl" style. To this day, the BMW Tower remains an icon on the skyline of the state capital of Bavaria. BMW grew into a car producer with the fastest output in the world throughout the 1970s and 1980s.

The extension of the item runs for vehicles and bikes requested continuous development of creation limits and the business arrange. Significant achievements underway were the motor plant in Steyr, Austria (1979) and the creation offices in Regensburg (1986), Spartanburg (1994/USA) and Leipzig (2005). A procedure of setting up devoted deals organizations and auxiliaries in the most significant noteworthy markets was propelled in 1973. The BMW Group hence established the framework stone for the worldwide profile today in excess of 140 nations on five main lands. The acquisition of the Rover Group in 1994 was expected to grow the item scope of cars significantly further. Notwithstanding, the advancement choices were overestimated at the start and the BMW Group chose to sell its British auxiliary in 2000.

REALIGNMENT OF BMW COMMUNITY

The company retained only the MINI brand and since 2001, this has experienced a successful renaissance under BMW management. The rights to the Rolls-Royce brand and name were already purchased in July 1998.

The current Rolls-Royce Phantom has been rolling off the assembly line at the United Kingdom's good wood manufacturing facility since 2003 and it signaled the brand’s positive prelaunch. Since October 2007, sports motorcycles from the Husqvarna Company have expanded the BMW Group's product portfolio.

The BMW Company currently has a vast regional distribution network with 25 manufacturing sites in 14 nations, hiring over 100,000 workers. In 2011, sales of 1.6 million cars and 113,000 motorcycles ranked BMW as the world's most successful premium automobile manufacturer.

BMW MARKETING MIX

BMW has a distinctive position in the industry. Amongst these main product characteristics of its marketing mix are

• Exceptional goods
• Business Luxury Niche
• Good label appeal
• Top-quality services