Automobili Lamborghini Renews & Expands Collaboration With Marconi Airport in Bologna

October 2022 - Sant'Agata Bolognese

Automobili Lamborghini's cooperation with Bologna's Guglielmo Marconi Airport has been extended and strengthened: Lamborghini's exhibition area inside the passenger terminal has been transformed into a full-scale shop where items is sold alongside the displayed automobiles. A new follow-me vehicle, which follows aircraft during take-off and landing, has a fresh, updated livery, and a special Urus VIP shuttle service for YouFirst, Bologna Airport's VIP service, has been established.

Automobili Lamborghini's Chairman and Chief Executive Officer, Stephan Winkelmann, said, "This particular partnership between our firm and Bologna Airport continues. Lamborghini's presence at this hub has a dual purpose: it reinforces our link with our home area, with whom we have strong ties, while also serving as a vital "business card" for both Bolognese and foreign passengers who can enjoy our brand up close. This is a local connection with a global perspective, hence in line with the idea of Lamborghini."

The CEO and General Manager of Bologna Airport, Nazareno Ventola, said, "We are delighted to expand our collaboration with Lamborghini, one of the region's most innovative, stylish, and competitive companies. This refurbishment has also resulted in the creation of a new customised service for our most demanding clients, allowing them to enjoy the Lamborghini experience as soon as they step off the plane: an exclusive to Marconi."

A new VIP service, airport boutique, and follow-me vehicle for the Lamborghini Urus.

The partnership between Lamborghini and Marconi Airport, which started in 2013, has been extended until 2025. The first phase of the reestablished cooperation is the entire redesign of Lamborghini's show area on the terminal's ground level, near the main entrance. Passengers from all over the globe may experience and appreciate Lamborghini, with a vehicle on permanent display, fashion accessories for sale, and the option to schedule factory and museum excursions.

The Lamborghini follow-me vehicle, which has been in operation since 2013, continues to excite passengers who see the Huracán EVO on the runway. A new yellow and black livery is an evolution of previous colour schemes, with a heightened emphasis on the yellow super sports car's dynamism: a black arrow starts from the front fender and opens completely at the rear, where it is accented by the Italian tricolore that splits in two following the lines of the rear fender. The yellow and black colours, which mirror the Lamborghini insignia, are particularly visible in all weather.

The new Lamborghini Urus VIP Shuttle is the most exclusive creation. You may reserve the one-of-a-kind bespoke service via the airport's VIP programme YouFirst. Passengers are welcomed by a Lamborghini Urus and specialised airport VIP crew at arrival and departure, respectively, with the Urus carrying them to and from the terminal in the utmost comfort.